The Business Problems Have Not Changed — GenAI Has Changed How We Can Solve Them

Jan 13, 2026

Keith Lipman

Let’s get one thing straight right out of the gate: 

The headaches executives have been complaining about for decades (communication breakdowns, missed deadlines, overloaded teams, email chaos, strategic blind spots) those problems didn’t just “go away” because someone invented ChatGPT. 

We’ve been here before. Technology promised to fix work countless times. Email was going to fix communication. ERPs were going to fix process chaos. Lean was going to fix inefficiency. But every year, leaders still wake up to the same messy problems. 

So what’s changed? 

Not the problems. The tools we finally have to attack them at scale. 

Same Old Problems. New Way to Kill Them. 

Ask any CEO what keeps them up at night and the answers aren’t shocking: executing strategy, aligning teams, clearing bottlenecks, turning meetings into outcomes. We’re basically rewriting the same annual plan year after year because execution, the bit between strategy and results, remains human-intensive, fragmented, and full of friction. 

What’s new is generative AI, and how it integrates directly into human workflows. Adoption isn’t niche anymore: 78% of organizations in 2025 say they use AI in at least one business function, up from 55% just a year prior.  

That’s definitely momentum. 

Why GenAI Is Different 

In every previous tech shift, from email to cloud apps, tools helped people work. GenAI actually works with people. Instead of forcing work into rigid systems, it asks: what are you trying to get done? Then it helps you do it. 

Data shows this isn’t theoretical: 

That’s not small bells and whistles. That’s broad economic impact. Real ROI.

And it’s not just automation. It’s augmented cognition. AI isn’t merely speeding up tasks, it’s enhancing decision-making, improving quality, and unlocking knowledge that lives buried in email threads and spreadsheets. 

But Let’s Be Honest, Legacy Thinking Still Tries to Win 

Here’s a surprise no one likes to talk about: most companies still aren’t actually transforming. Only a tiny 5% of companies are truly deriving value from AI investments at scale.  

That means most executives are still doing the same old work with slightly faster tools. Faster spreadsheets aren’t going to fix fragmented workstreams, they just make messy data load quicker. 

And most GenAI pilots aren’t failing because the tech sucks but because we try to bolt AI onto the old way of working instead of changing how work flows

GenAI doesn’t fix business problems... workflow reimagination does, and AI happens to be the best tool we’ve had in decades for that job. 

Here’s the Real Shift 

Legacy tools were transactional: you enter data, it stores stuff. GenAI is transformational: it interprets intent, generates work outputs, and bridges gaps across systems, from email to calendar, tasks to project boards, documents to decisions. 

Think about how work really gets stuck: 

  • Someone buried in email misses a follow-up. 

  • A spreadsheet tracker is outdated by the time it’s opened. 

  • Teams spend hours in meetings rehashing what someone emailed yesterday. 

GenAI doesn’t just speed those tasks up but rather changes how we approach them. It interprets, summarizes, connects disparate data, and suggests next actions. That’s huge because information overload is a business bottleneck, not just an annoyance. 

But It’s Not Magic  

If your business thinks AI is the answer, you’ve already lost. The AI isn’t the answer. How you reorganize work around human + AI collaboration is the answer. 

Here’s what the winning companies are doing differently: 

1. Redesigning workflows first, then adding AI: 
Companies gaining true value use GenAI to reshape work and not to replicate old patterns. AI becomes part of decision loops, not just a faster typing tool.  

2. Embedding AI into daily tools, not siloed pilots: 
The real ROI comes when AI lives where work happens like email, docs, project boards and not in isolated experiments.  

3. Measuring outcomes, not usage: 
The mistake most make is measuring how much AI is used, not what business changed. Value is in results like faster closes, fewer errors, and clearer accountability. 

What Doesn’t Change 

Business problems don’t change because a new tool launches. People still need clarity, accountability, alignment, and execution. 

What changes is how work gets done: 

  • From manual summaries to AI-generated insights.

  • From fragmented task lists to unified action plans. 

  • From reactive crises to proactive workflows. 

That’s the revolution: not louder technology, but better interaction between humans and technology at scale.

One Takeaway from this 

GenAI didn’t change the problems but changed the levers we can pull to solve them. 

This isn’t a trend, no matter how many companies are trying to make it. This is rather a workforce shift. And the companies that figure out how to pair human judgment with AI capability, that’s who wins. 

If your strategy in 2026 still looks like it did in 2016, no amount of GenAI will make your outcomes better. But if your focus is on redesigning how work flows and using GenAI to accelerate that, you’re truly upgrading organizational capability. 

And that is the future of getting it done. 

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